Toolkits for the Arts and Culture Sector

Arterial Network South Africa offers these toolkits for free download. If you wish to have a workshop hosted you may contact us for a quotation. We may draw on our network of skilled and trained facilitators to present a workshop. You may also purchase the Toolkits in hardcopy from our offices. This email address is being protected from spambots. You need JavaScript enabled to view it.for details or pay via snapscan and send proof of payment to This email address is being protected from spambots. You need JavaScript enabled to view it..

The Arts Marketing Toolkit, the Arts Advocacy and Networking Toolkit, the Project Management Toolkit and the Arts Fundraising Toolkit are interconnected threads of the same cloth. Marketing today is often referred to as communication; networking is the essence of communication practice and fundraising is successful because of clear and purposeful identity building for all partners concerned, and good project management underpins all of these. Used together, it is hoped that these kits will be the sparks that will ignite further ideas and increase confidence as the creative sectors realise their potential. 

 

Project Management Toolkit

Project Management Toolkit

Nothing, or very little, in arts and culture happens outside the framework of project management; creativity, activities, doings and happenings. Project management should therefore be considered as one of the fundamentals of the successful management of the creative sector; crucial to the long-term sustainability of arts and culture and ensuring a sound and stable environment in which artists can be creative. The performing and visual arts, broadcasting, film-making, writing and design for example encompass a range of activities which are economic and need to be managed well to realise effective results. 


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Arts Advocacy and Networking Toolkit

This Arts Advocacy and Networking Toolkit provides information about what networking, advocacy and lobbying for the arts is actually all about, with examples of how collaboration can positively and professionally draw attention to those issues that concern artists and cultural workers.

Information on how to structure a network and develop a campaign of action is supported with examples and tips for efficient planning and implementation. Samples of a constitution, a formal letter, a petition and a budget and action plan for launching a campaign are also provided.


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 Arts Marketing Toolkit

The Arts Marketing Toolkit explores different ways of building and sustaining public identity for individual artists and arts organisations. Constructing a sustainable arts livelihood is about understanding perceptions of power relations in economic contexts, and being able to make the appropriate choices in these environments. 

Case studies from various countries in Africa and different arts sectors are used to embed this marketing philosophy into practical examples. Worksheets have been developed to encourage readers to participate and reflect on the toolkit information with evidence from their own precise contexts. 


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 Arts Fundraising Toolkit

The Arts Fundraising Toolkit provides a broad spectrum of fundraising know-how. The toolkit provides information and resources about fundraising as well as templates and worksheets to assist arts organisations in the practice of fundraising.

Common mistakes in fundraising are highlighted and you will also benefit from the top ten fundraising tips of African arts practitioners. 


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